Blogging For Lawyers (All You Need To Know)

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Why should lawyers start a legal blog?

How do you set up a law blog?

Keep reading as I have gathered exactly the information that you need!

Let me explain to you with blogging for lawyers is important and why!

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What Is Blogging For Lawyers 

Blogging for lawyers refers to the practice of writing blog articles related to legal matters relevant to lawyers and the practice of law.

Law firms, just like other businesses, need to find ways to attract new clients.

One great way for a lawyer or law firm to increase its visibility in the market is to find a way to attract more people (and prospects) to its website.

A great way to achieve that goal is by blog writing for lawyers.

Essentially, by setting up a blog and legal blog writing, you can get more and more traffic focused on your legal niche and consequently end up converting many site visitors to real clients.

Blogging can be on any topic.

For example, you can provide informational content to your audience, provide entertaining posts, or write legal guides or other highly useful information to your site visitors.

Think about it.

The more you have people visiting your website, the more chances you have in converting a site visitor to a paying client.

The more you are successful as a legal blogger, the more you can convert site visitors to paying customers.

In this post, I will give you awesome tips and essential information you need to start a blog and take your legal practice to a new level.

Let’s start with a few blogging tips for lawyers.

Benefits of Blogging For Lawyers 

Establish Your Expertise

One of the most important reasons why blogs for lawyers are highly useful is that they help you establish your expertise.

By writing about the area of law that you know and master, you can show the world that you are an expert in that field and that anyone with a related legal issue should consult with you.

If you consistently write on topics related to what you know and your areas of practice, your audience will recognize you as an authority in that space.

Get Noticed

The best lawyer blog is one that helps you get noticed!

Consider your blog as a tool allowing you to put the spotlight on your law firm (or on yourself).

The more successful you are with your legal writing blogs, the more traffic you’ll get to your site and the more you’ll get noticed.

After all, your client must know that you exist before he or she can pay you for your services!

Help Your Audience

Many successful lawyers blogging use their law blog as a means to offer free and useful information to their site visitors.

When a person has a legal issue or needs to speak to an attorney, instead of looking for an attorney right from the outset, they may do some research on their particular legal issue.

If you have blog posts where you address common legal issues faced by clients, provide case studies, guides, checklists, or other useful information to your site visitors, you are more likely to convert that visitor to a paying customer.

If a person was able to find useful (and free) information on your site that helped them, they are likely to believe that they can get more useful services from you by paying you.

Make Money 

Let’s face it, for most lawyers, attorneys, and law firms, you want to spend time and money on your legal blog to make money!

The fact is, blogging for lawyers can be quite lucrative, if done right.

Many lawyers and law bloggers have been able to leverage the power of legal blogging to their advantage and take their legal practice to a whole new level.

If you are willing to put in the time and energy to start your legal blog and do it right, you have the potential of making an incredible return on your investment.

Blogging Tips For Lawyers

Focus of Your Topic

It’s important to focus on a legal topic that is relevant to your area of practice or niche.

If you want to attract prospects that will eventually pay you for your legal services, you should write about what you know and what you have experience in.

For example, you can focus on legal topics related to your area of practice or the community you are looking to target.

Topic Quality

The next important tip you should consider is that you should only post articles that you know are of top quality.

Make sure that the information you provide your blog visitors is validated and correct.

Have someone review your blog to ensure you don’t have any spelling or grammar mistakes in it.

In essence, the quality of your blog post will send a message to the world about the quality of your work.

Optimize For SEO

If you want to be found online, you need to have your articles optimized for SEO.

SEO stands for “search engine optimization”.

In other words, not only your article should be helpful to your audience but it should also be optimized for search engines like Google to index your pages and present them to online searchers.

If your law blog pages are not found on search engines like Google, Bing, Yahoo, or other, you will not be able to target a large audience.

There are many ways you can optimize for SEO such as creating brand awareness, getting traffic to your website, or doing local SEO to target local clients and prospects.  

How To Start A Blog For Lawyers

Identify Your Area of Expertise

To start an amazing blog for lawyers, you’ll need to first decide what you’re going to write about.

The best way is to identify a few key areas of focus so you can then start your blogging journey writing on those areas.

Typically, your core blog focus should be your top two or three areas of expertise.

It’s best to stay focused on your key areas of focus as opposed to writing about anything and everything.

Identify Client Persona

The next step is to identify what type of client persona are you targeting.

In other words, who are you looking to attract to your legal blog?

Once you have defined your ideal client persona, you should then write blog posts in your key areas of focus targetted to your client persona.

The more you target your ideal client persona, the more you’ll end up getting the right type of visitors on your site and eventually the right type of clients.

Get Your Blog Domain

Then, you need to get a domain name for your blog.

The blog domain name is the address that a person will see on the browser when accessing your site.

For example, my blog here is hosted on the domain: https://passive-income.zone. 

Will you use your law firm website to host your blog or do you want to have a blog site operated independently?

You can get domain names from sites like Godaddy.

Find A Web Host

Once you have your blog domain name, you’ll need a website host.

The hosting company will provide you with the online space for you to set up your blog.

Consider your blog domain name to be the address of your house whereas your host is the land on which the house is built.

You can find great hosting companies like Bluehost, Hostgator, or Siteground to get started.

Find A Blogging Platform

You now have your domain and have found a host, what you need next is a blogging platform (also known as a content management system or CMS).

A blogging platform is the system or application that you’ll use to create your blog posts and manage your blog.

The most popular and widely used blogging platform in the world is WordPress where you have full control over how you operate your blog (and it’s totally free!).

You can also find paid blogging platforms that provide you with a user-friendly way of creating blog posts such as Wix, Tumblr, and Hubspot.

Write Content

Your blog is now fully set up.

Now, the most important phase of your legal blogging journey is to write the best content and blog posts.

This is the step that will make or break your blog.

If you write strategically by keeping in mind what your audience needs and how search engines work, you are on your way to great success!

Considering this step as a very long marathon as opposed to a sprint.

You’ll spend months (if not years) to get your blog to the point where it needs to get.

Don’t be disappointed if only after a few months of blogging you have little to no traction, this is totally normal.

Legal blogs operate in one of the most competitive spaces online so you’ll need to be very patient before you see any meaningful results.

Convert Your Audience

Now that you have visitors on your site, you need to find a way to convert them into paying clients.

You can do that by developing a purchase funnel to have your clients move through their purchasing phases.

Typically, a client will first do some research, will then identify different vendors, will short-list, and then make a purchasing decision.

If you understand the “funnel” that clients go through from the moment they start searching for an attorney all the way to when they actually mandate an attorney, you can write content designed to cater to their needs at any stage of the sales funnel.

Lawyer Blogging Takeaways 

So, there you have it folks!

If you are an attorney or operate in the legal space, there’s no denying that you need to have a blog for lawyers to remain competitive.

Most law firms and lawyers have a blog and spend a lot of time and money on it.

The fact is that blogging for lawyers has become an indispensable method for finding new clients.

On this blog post, I explain to you what is blogging for lawyers, its benefits, how to start a legal blog for lawyers, give you tips and more.

If you put the time, energy, and some money into building a truly awesome blog, you can potentially take your legal practice to a whole new level.

In today’s digital economy, as an attorney or legal practitioner, it is almost mandatory to have a blog to be competitive and hope to beat your competitors for new clients.

Good luck in setting up your blog!

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It’s been great having you on my blog.

Just so you know a little about me!

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With that being said, let’s head right back to our main topic!

Blogging For Lawyers Summary

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