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How Does Microblogging Differ From A Traditional Blog?

So, How Does Microblogging Differ From A Traditional Blog?

How are blogs and microblogs different?

What should you know?

Keep reading as we have gathered exactly the information that you need!

Let’s dig into our blogging and microblogging knowledge!

Are you ready?

Let’s get started!

How Does Microblogging Differ From A Traditional Blog? 

Are you wondering how a microblog differs from a traditional blog?

Let’s break this down.

What Is A Microblog

Microblogging is a type of blog where the content is generally short.

Generally, the content on microblogs is short sentences, perhaps a short video, maybe one or few images, digital audio, or a short content leading to another resource. 

What’s key is that a microblog is a small-sized online broadcast method.

For example, when you publish a short post of a few sentences on social media platforms like Facebook, Twitter, Quora, SnapChat, Tumblr, Reddit, LinkedIn or other platforms, you are effectively 

On some platforms like Twitter, you have a limit on how many characters you can write.

Even though you don’t hear people talking about writing a “microblog”, whenever you post something on Twitter or similar platforms, you are writing on microblog sites.

What Is A Traditional Blog

A traditional blog represents a longer type of post where a topic is discussed in a more in-depth fashion (informational) or to interact with users (generate a discussion).

This blog on passive income is classified as a traditional blog.

The reason why this blog is a traditional blog is that I cover every topic in detail, I provide my readers and audience with guides, tips, and resources on how to passively make money.

It would not be possible to cover a more complex idea using a microblog or short sentences.

How Microblogs And Blogs Differ

Microblogs and blogs are used in different ways.

Since microblogs focus on short content, short videos, some images, and quick links, they are a great method for enhancing a company’s digital marketing campaigns. 

Microblogs are effective marketing tools as short content is really easy and fun to consume on a mobile device.

By sending short targetted messages to your audience on social media platforms, giving them a nice fund short digital video to watch, or offering them quick access to a link or resource, you can attract someone’s attention fast.

Since microblogging is short and fast, you can send multiple microblog posts on the same day.

Many companies use microblogging for their internal communications to keep employees informed of the latest news, events, or activities. 

On the other hand, traditional blogs are used by businesses to drive traffic to their website or provide a comprehensive overview of content on a particular subject.

The objective of a traditional blog is not to quickly catch someone’s attention many times in a day.

Writing a blog post takes time as you must research your topic, formulate your ideas, write a long blog post, and publish it.

Let’s put it this way, you can quickly get someone’s attention by microblogging and get them interested to come on to your website to potentially read your blog post.

From a marketing perspective, you do microblogging to attract a lead and you do blogging to get them interested in your products and services to eventually close the deal.

Microblogging Services

There are many microblogging services and platforms out there.

Let’s go over the most popular platforms where individuals and companies tend to microblog.

Facebook

Facebook is one of the most popular social media platforms in the world.

The main objective of Facebook is to keep in touch with your friends and family.

Through the Facebook platform, you can share videos, content, links, or photos without having to own your own blog.

Twitter

Twitter is another highly popular social media platform where they allow their users to send “tweets” or messages that are not more than 280 characters.

When you send out a tweet, your tweets show up in a feed that people can browse through or subscribe to on your Twitter profile.

Many businesses use Twitter to share quick information about what’s coming, their latest products and services, news, or other information they want to communicate to their clients and target audience.

Pinterest

Pinterest is another type of platform where you can share links, photos, and other content on your Pinboard.

You can save content from others on your Pinboard and others can save your pins to their Pinboard.

The difference with Pinterest is that you don’t have to write a lot of content.

Tumblr

Tumblr is another blogging platform where users can create their blog, share content with others like videos, text posts, images, or links.

The difference between this platform from others is that you can’t leave a comment on a post.

Traditional Blogging Platforms

What are the traditional blogging platforms?

Let’s look at the major platforms used by individuals and business to build their traditional blogs.

WordPress

WordPress is by far the most popular traditional blogging platform out there.

You can create a blog, customize it the way you want it, create layouts, manage comments left by your audience, add additional features like shopping carts, and countless of plugins to enhance its capabilities.

Many WordPress users do not necessarily have any knowledge of HTML or coding as WordPress offers a nice dashboard allowing you to manage your blog’s back-end.

Blogger

Blogger is another popular blogging platform considered “traditional”.

Just like WordPress, you have some capabilities to manage your blog but you will not have all the bells and whistles available to you in WordPress.

You have a few options to customize the look and feel of your blog and generally you have good options for those looking to begin their blogging journey.

How Do Microblogs Differ from Traditional Blogs? Takeaways 

So, in what way microblogging differs from traditional blogging?

In this article, we’ve looked at the main differences between microblogs and traditional blogs.

Microblogs and traditional blogs differ in the following categories:

  • Length of the post (character limit)
  • Blog ownership (who owns your blog)
  • Comments (how you manage comments)
  • Publishing speed (how fast posts are published)
  • Purpose (the objective for long and short posts)

In a nutshell, here it is.

Microblogs have the following characteristics:

  • Short messages, short videos, images, or links
  • You use microblogging sites (like Facebook, Twitter, etc)
  • You generally have your space on the microblog sites
  • You have some control over how to manage the comments and followers
  • You post very often (like several times a day)
  • Your objective is to keep people updated or catch their attention

Traditional blogs have the following characteristics:

  • Your blog posts are much longer and can contain videos, images, and links
  • You generally use traditional blogging tools like WordPress or Blogger
  • You own your blog and content 
  • You have full control over your blog
  • You post at regular intervals but not multiple times a day 
  • Your objective is to inform your audience, bring them to purchase something from you, to keep them on your website

Let’s look at a summary of our findings.

How Does Microblogging Differ From A Traditional Blog?

  • Microblogging is a content published regularly (even multiple times a day) to keep people informed, get their attention, offer them short and bite-sized content they can consume
  • Within a microblog, a user can share sent a short message, share video, images, or links
  • Traditional blogs are long-form content intended to provide a detailed and complete overview of a subject, share a person’s opinion, or provide useful information 
  • The content of a traditional blog is can go from 300 to thousands of words of content, have many links, perhaps several videos, or other useful content
  • Companies use microblogs as effective digital advertising tools to target users on social media, provide mobile users with easy-to-digest content, keep their audience or employees informed 
  • Companies use blogs to attract leads, build an audience, nurture their leads, offer them their products and services, and eventually turn the lead into a paying customer 
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